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Title-Brands

$24B

domestic market valuation of U.S. marketing campaigns with influencers

eMarketer, Insider Intelligence, Statistica 2025 and Influencer Marketing Hub

Around 82.7% of U.S. marketers use influencers in their campaigns, contributing to a domestic market valuation of $24 billion and growing. As influencer marketing becomes an invaluable part of your brand awareness and marketing sales efforts, noncompliance with FTC disclosure rules threatens brands and erodes consumer trust.

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The Institute for Responsible Influence educates creators in responsible content creation, helping brands identify creators they can work with confidently.

Work Directly with Us

Work directly with the Institute to train and certify your roster of creators or identify those who have already been certified. Certified Creators are committed to marketing excellence, helping to improve the effectiveness and consistency of your brand marketing while building consumer trust.

Monitoring support to help ensure creators adhere to best practices they agreed to upon best practices they agreed to upon certification.

Gain access to a searchable database of responsible, certified creators.

In addition to toolkits and other resources, get exclusive access to workshops on what's trending in ad law.

Start partnerships with confidence by working with creators trained in regulatory requirements and responsible influence.

Collaborate with Us

If you are a brand or agency that wants to get your creators certified or to learn how to become an official partner or sponsor in this effort, complete the form below.