Content creators are the fastest-growing job segment within the digital economy - with an estimated 27 million people now being compensated to influence the purchasing decisions of consumers.
The Institute for Responsible Influence's training and certification program is designed to help you, the creator, increase consumer trust, learn your disclosure requirements, and expose you to consumer brands who want to work with certified creators.
Training & Certification
You will learn practical, real-world application of the FTC Endorsement Guides and other industry standards and best practices.
- Training is 11 interactive modules and takes approximately 90 minutes.
- Cost of training is $100 p/creator.
- Certification is available to human creators age 18 years or older.
- To get certified, you'll purchase the course, create an account, and complete your training.
For more details, visit our FAQs.
Training & Certification
You will learn practical, real-world application of the FTC Endorsement Guides and other industry standards and best practices.
- Training is 11 interactive modules and takes approximately 90 minutes.
- Cost of training is $100 p/creator.
- Certification is available to human creators age 18 years or older.
- To get certified, you'll purchase the course, create an account, and complete your training.
For more details, visit our FAQs.
Ongoing Accountability
We are here to help. We will assist by monitoring your content for alignment with the best practices you agreed to when to completing your certification.
When we identify posts that do not align with those best practices, we will reach out to offer guidance on how to correct or update the content.
Tools & Support
You will have access to additional resources, checklists, ongoing training opportunities, relevant regulatory news, and other updates that will encourage responsible collaborations and enhance community trust.
You will have the opportunity to attend regular virtual meetings with other Certified Creators for resource sharing, best practices, and networking.
Tools & Support
You will have access to additional resources, checklists, ongoing training opportunities, relevant regulatory news, and other updates that will encourage responsible collaborations and enhance community trust.
You will have the opportunity to attend regular virtual meetings with other Certified Creators for resource sharing, best practices, and networking.
Brands Are Looking For You!
Today’s brands are seeking creators who understand advertising, disclosure, and industry standards. Complete training through the Institute for Responsible Influence to earn a certification that highlights your knowledge and commitment to responsible influence. Certified Creators will be included in our database of trained creators (coming soon!).
Use your certification to demonstrate your knowledge and ability to help brands avoid the "uh-oh" moments that can erode audience trust.