Content creators are the fastest-growing job segment within the digital economy - with an estimated 27 million people now being compensated to influence the purchasing decisions of consumers.
The Institute for Responsible Influence's training and certification program is designed to help you, the creator, increase consumer trust, learn your disclosure requirements, and expose you to consumer brands who want to work with certified creators.
Training & Certification
You will learn practical, real-world application of the Federal Trade Commission (FTC) Endorsement Guides and other industry standards and best practices.
Once you complete the training, you will earn a certification and agree to follow best practices that demonstrates your commitment to responsible advertising to brands, agencies, and consumers.
Ongoing Accountability
We are here to help. We will assist by monitoring your content for alignment with the best practices you agreed to when to completing your certification.
When we identify posts that do not align with those best practices, we will reach out to offer guidance on how to correct or update the content.
Tools & Support
You will have access to additional resources, checklists, ongoing training opportunities, relevant regulatory news, and other updates that will encourage responsible collaborations and enhance community trust.
You will have the opportunity to attend regular virtual meetings with other Certified Creators for resource sharing, best practices, and networking.
Brands Are Looking For You!
Today’s brands are seeking creators who understand advertising, disclosure, and industry standards. Complete training through the Institute for Responsible Influence to earn a certification that highlights your knowledge and commitment to responsible influence. Certified Creators will be included in our database of trained creators.
Use your certification to demonstrate your knowledge and ability to help brands avoid the "uh-oh" moments that can erode audience trust.
Be among the first creators to get certified!
Join the Waitlist
Complete the form below to join the waitlist to get trained and certified.
If you are a brand or agency looking to certify creators, go here.