"As part of a shared commitment to responsible industry practices, the 4As is supporting BBB National Programs' Center for Industry Self-Regulation in launching the Institute for Responsible Influence."

Justin Thomas-Copeland
CEO, American Association of Advertising Agencies (4As)

"Vetting and selection of creators are key elements of the influencer marketing process. The Institute for Responsible Influence, incubating within BBB National Programs' Center for Industry Self-Regulation, provides an important third-party certification to help marketers work with the right creators to ensure that those creators fully understand their responsibility for FTC Compliance."

Bob Liodice
CEO, Association for National Advertisers (ANA)

"The Influencer economy is a fast-growing component of the marketing/advertising community. As ‘The Unifying Voice for Advertising,’ the American Advertising Federation, and our nationwide grassroots network, is proud to support the Center for Industry Self-Regulation as it creates this new Institute for Responsible Influence (IRI), with the stated goal of encouraging third-party certification and training for influencers, thus enhancing the integrity of these increasingly significant voices and marketing messages."

Steve Pacheco
CEO, American Advertising Federation (AAF)

"ICAS is proud to support BBB National Programs' Center for Industry Self-Regulation in launching the Institute for Responsible Influence, an important step in strengthening trust and accountability in the rapidly growing creator economy. Education is critical to ensure responsible advertising, and by equipping creators with clear standards and practical guidance, this initiative will help foster greater transparency, protect consumers, and support sustainable, trusted brand–creator partnerships worldwide."

Hilary Souter
President, International Council for Advertising Self-Regulation (ICAS)